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What to feature

Any tips or suggestions on which items to feature in an Etsy shop? Only four items can be featured at once, although you can mark more items so that they will move up if any of the first four featured products sell.

turquoise

5 turquoise dyed jasper beads in antique copper wire

 

Featured doesn’t do that much, just puts those items at the top of the first page of the shop no matter which sort option is chosen. I understand that when featured items were introduced, sellers didn’t have the option to rearrange items, but now I’m not sure it’s as much help. I don’t like the look of duplicate items in the first two lines, but maybe most people are used to ignoring the top line anyway because they expect it to be ads like in search results.

 

Felt and Clay Pin

Polymer clay eggs in a hand felted green nest

Which sort order do most people use? Do you leave it at the default (custom or most recent if the seller hasn’t rearranged the shop), or always change it to lowest price, or do you even notice the order?

Bird Nest Ring

Polymer clay eggs in a blue wire nest on a silver ring

 

So, is it better to feature the most popular items, the least popular items, or what? Or maybe no featured items at all? What’s your preference? Does it matter at all?

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One Thought on “What to feature

  1. Looking forward to reading more. Great blog.Much thanks again. Cool.

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