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Tag Archives: Online Shopping

Navigating Etsy

Etsy rolled out a new listing page format last week. Many sellers are not happy and some buyers are just lost.

Not everyone realizes that Etsy is not a store, it is a platform for individual sellers. Each seller has a store front that includes a banner, a shop announcement, a search inside this store feature, shop sections, and other information about the store.

Debnests storefront

Debnests storefront

Most people find individual items before finding the main store front whether they come from Google, Etsy search, or some other link. The new listings format doesn’t make finding the store front obvious enough. There are several links to the shop page, but none are clearly identified. You can click on the shop name or avatar on the top left of the screen or on the right above the additional items. Another link is the square at the top left with the number of items in the shop. The tags at the very bottom of a listing do not lead to other items in the same store, they lead to a general search every store on Etsy.

Debnests

Debnests

 

Debnests

Debnests

Debnests

Debnests

 

Sections are optional, so not every store has them, but they are helpful in most shops. There is no way on the new listing format to tell what section the item is in.  Currently stores are limited to 10 sections. Most of the additional items on the right will be from the same section. The items at the top of the page are simply the most recent items listed or renewed.

Please let me know if you have more questions about Etsy or Debnests.

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Selling for Holidays is Harder than it Looks

Or why sellers have to make holiday items 2 to 4 months before most people start thinking of that holiday. Maybe it just takes time to get used to thinking about holidays early enough. Hopefully, it will be easier next year, but I currently feel like I didn’t do anything soon enough.

The most time-consuming part of listing an item on Etsy is taking and editing five good pictures. I’m not a photographer and getting good pictures has taken a lot of time and effort. You also have to title, tag, and describe the item in a desirable way.

I made some Valentine’s Day specific jewelry this year, but I didn’t get all of them listed on Etsy. I did sell one pair of polymer clay heart-shaped earrings, but the other things I listed are still there because Etsy listings last for four months.

Valentine's Day

Valentine’s Day

All I did for St. Patrick’s Day was move the green stuff to the first page. I made some polymer clay beads that looked like Easter eggs, but didn’t promote them very well – I didn’t even have this blog or my twitter account then.

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I have sold some jewelry for Mother’s Day gifts, but I think Mother’s Day sneaks up on people a bit because it’s not the same date every year (second Sunday in May at least in the US) and people don’t even start wondering when it is until May, so it could be too late to order something by the time they pick out a gift.  Next year I’ll try to remember to start promoting Mother’s Day gifts in time for people in countries that celebrate the holiday in March.

Mother's Day Birthstone Colors

Mother’s Day Birthstone Colors

I don’t think I have enough things to worry about Father’s Day yet, but knowing me I’ll probably think of several things I should have made after it’s too late to list them. You have to leave enough time for shipping. I’ve never celebrated Grandparent’s Day, but now at least I know it’s the Sunday after Labor Day (in the US, a few other countries also celebrate it in September, October, and November).

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Maybe I should start thinking of red, white, and blue items for Independence Day (Fourth of July in the US) now.

Which holidays would you buy jewelry for?

 

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