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Navigating Etsy

Etsy rolled out a new listing page format last week. Many sellers are not happy and some buyers are just lost.

Not everyone realizes that Etsy is not a store, it is a platform for individual sellers. Each seller has a store front that includes a banner, a shop announcement, a search inside this store feature, shop sections, and other information about the store.

Debnests storefront

Debnests storefront

Most people find individual items before finding the main store front whether they come from Google, Etsy search, or some other link. The new listings format doesn’t make finding the store front obvious enough. There are several links to the shop page, but none are clearly identified. You can click on the shop name or avatar on the top left of the screen or on the right above the additional items. Another link is the square at the top left with the number of items in the shop. The tags at the very bottom of a listing do not lead to other items in the same store, they lead to a general search every store on Etsy.

Debnests

Debnests

 

Debnests

Debnests

Debnests

Debnests

 

Sections are optional, so not every store has them, but they are helpful in most shops. There is no way on the new listing format to tell what section the item is in.  Currently stores are limited to 10 sections. Most of the additional items on the right will be from the same section. The items at the top of the page are simply the most recent items listed or renewed.

Please let me know if you have more questions about Etsy or Debnests.

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